The food sector and digitalization? It matches

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Digitalization is also transforming the food sector. Whether it is sales stores , brands or even restaurants, they have all invested in digital developments. Discover in this article the place that social networks take in their strategies and the trends in the online food sector . With the rapid and continued growth of smartphone use , customers are now accustomed to using their phones in stores to compare prices or study the composition of products, but also in restaurants to consult the menu or take the perfect photo to to post it on instagram.

In addition, the covid-19 crisis has pushed brands and restaurants to reinvent themselves using digital technology to cope with a new daily life. We take stock. More and more connected stores we latestdatabase.com speak of the “ phygital ” phenomenon to describe the digitalization of the physical point of sale. This strategy is gradually changing the food sector.



The goal ? Improve the customer experience and therefore the efficiency of your business by integrating digital tools. What are the objectives of the digitalization of supermarkets? To increase the sales ; improve in-store traffic; to win the loyalty of customers ; improve customer experience. This transformation of points of sale can involve different installations such as the installation of tablets with access to the product catalog or even applications directly available in store.