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If you didn't write them yourself, check whether they are not copied from the Internet. The best way to do this is to copy a piece of text into the search engine window. The text should include the main keyword for a given tab. The same keywords should not be duplicated on several subpages. Graphics and photos – graphics or photos on a given page should have a title and an alternative description, the so-called alt description, with main keyword. It is also worth checking their size to see if it is the size they actually display on the website.

Graphics that are too large are often automatically rendered smaller, which causes the page to load slower. Internal linking – if you use internal links, you should check whether these links are visible to robots and whether they can navigate through them. You can (if you use a CMS) or in the source code. Look for the nofollow photo retouching command next to a given link, such a command next to the link prevents the robot from following the link. Anchor texts, i.e. words that constitute a link, should contain keywords, preferably consistent with the pages they lead to. It is also worth checking their number - too many links appearing in the content of each subpage may be considered a negative factor.



There is no such thing as a maximum number of links on a page. Simply add links only where clearly necessary. Page loading speed - finally, to be sure, check the loading time of the page and individual tabs and see what architectural elements delay it the most. It is often worth rebuilding them or completely abandoning them. You can find such information, for example, by using the free GT Metrix tool. You can even perform this basic SEO audit on your own, using free tools or investing several hundred zlotys in them. Such, even a cursory, website analysis will help you assess whether your website requires improvement.