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Many employers are cutting or reducing social packages in times of crisis. Such measures have a negative impact on staff motivation. The desire of owners to reduce expenses is understandable, but sometimes they bring more losses than savings. Considering that the state of "crisis" has become almost habitual for domestic business, a number of companies have managed to write effective motivational packages for the team, while having small finances.
Social guarantees and social package - let's separate the terms
Social package - effective motivation of personnel. Photo 1
The item "social package" is included in the description of almost all vacancies, but in fact it may imply very different methods of labor motivation. The simplest option is social guarantees. These are the rights guaranteed by law to paid leave, sick leave and other preferences provided for by the Labor Code of the Republic of Belarus. A law-abiding employer is obliged to fulfill these requirements; there is no good will here. The presence of an additional social package in a company is determined only by the decision of the employer. The components of the social package depend on the tasks that are important for the organization's management to solve.
Motivation - a budget option
Today, companies are forced to create social packages based on minimized budgets. But even with a lack of resources, it is possible to come up with effective tools for motivating employees. For example, a “health bonus” works effectively - a payment to employees who have not taken sick leave during the calendar year. Employers also practice reducing working hours, the ability to independently set the beginning and end of the working day, children's holiday gifts, and the sale of used corporate laptops or cars at a special price for employees.
What about health insurance?
Social package - effective motivation of personnel. Photo 2
One of the most common and appreciated items included in the social package is voluntary health insurance (VHI). Practice shows that refusal of insurance significantly reduces staff loyalty. Therefore, companies try to maintain VHI by reducing expenses on health insurance, and this is possible. Insurance companies offer various options: for example, 70% of the costs are borne by the employer, and 30% is paid by the employee, or the costs of treatment are compensated to the employee several months after the conclusion of the employment contract, or a non-payable amount is established, and if it is exceeded, the insurance company compensates the costs.
An employer who has studied the needs of his team for VHI can effectively manage social packages. For a team consisting of very young people who are practically never ill and do not really like to turn to doctors, a basic VHI package is enough. But in another organization, the team may be more interested in medical care and will agree to pay extra, but use an extended VHI package.
Studying the interests of virtual phone number service employees and finding optimal ways to meet these needs is a good opportunity to optimize the insurance budget and increase motivation.
How to create a motivational package
Social package - effective motivation of personnel. Photo 3
There are several ways to identify motivation methods. It makes sense to study the needs of your own team using surveys and questionnaires. You can also adopt the experience of competitors. Do you know how the leaders of your market segment motivate their employees? And how do your direct competitors act? Perhaps they have already implemented simple and effective methods of motivating employees.
To make the right management decision, information is needed. You can get the data you need by ordering a Labor Market Research.
The study will allow:
· optimize personnel costs;
· attract and retain the best employees;
· calculate costs in a startup;
· obtain insider information about competitors;
· build an effective system of staff motivation.
You can find more information about our Labour Market Research here.
More and more specialists note that when hiring, they always pay attention to the social package that the company provides. Employers, in turn, understanding the effectiveness of this tool, form their own social packages depending on how highly qualified specialists they intend to attract and what resources they have.
Effective motivation of employees is one of the key factors in the development of a company and an important point of application of the manager's efforts. There is no single rule or universal method of motivating employees. All people are different, each has their own motives and value system. Practice shows that non-material methods of encouragement sometimes allow achieving the desired result faster than through monetary payments. The best option is to develop a whole range of various measures aimed at stimulating the work of personnel. There is no need to reinvent the wheel here, many effective methods have been implemented and are working on the market. By adopting the practices described in the literature, the most successful developments and applying them with an adjustment for the characteristics of a particular team, you can get an excellent result.
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