How to use SEO in your Digital Marketing strategy

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arch Engine Optimization ( SEO ) or Search Engine Optimization is a digital marketing technique, which can be defined as the process of improving the ranking of websites in the search results of Google, Bing and other search engines. Increasing the organic ranking of websites helps generate valuable organic traffic for them. But how exactly can SEO be applied? Here are some tips on how to start using SEO in your digital strategy: Start a blog Search the keywords Create useful, quality content Count on the help of an SEO Agency Start a blog Adding a blog to the website and starting to publish content is the initial step towards gaining more visibility on the internet and starting your SEO strategy . So, start a blog with a platform like blogger or WordPress. Additionally, when creating your blog, it is important to make sure it is mobile-friendly. This will bring a better experience for users, who already perform more searches using their cell phones than their computers. Additionally, Google heavily favors mobile-optimized sites and displays them first in search results. Search the keywords Keywords are the words that potential customers type into search engines. To find out what words your customers are using, you can use a tool like Google Keyword Planner. By knowing which questions customers use to search for your product or service, you must ensure that your content answers readers' questions when searching for a product.

Create useful, quality content After creating the blog and Colombia Mobile Number List researching keywords, you need to start creating content, which is the basis of SEO. As search engine crawlers review your website, they rank each page based on how it provides useful, relevant, and unique answers to search queries. To elevate your page rankings, make sure each page provides clear, insightful, and comprehensive answers to any question a user might have about that particular product or service. When creating content it is necessary to optimize some elements: Key words Mention your keyword in a balanced amount, in a natural and easy-to-read way throughout the body of your post and in the headers. Exaggerating keywords can even bring you a penalty from Google, such as a drop in positions in search results and even banning the site from search results. Whenever you create content, your main focus should be on what matters to your audience, not how many times you can include a keyword in that content. Focus on being helpful and answering any questions your customer may have asked to get to your post. Title Tag The title of your blog post is an important element considered by the search engine to determine the relevance of your content.



So make sure you include the keyword in the title. Furthermore, it is important that your keyword is inserted in the first 60 characters of the title and if the title is very long, insert the keyword at the beginning. URL Search engines also look at the URL to find out what the post is about. Therefore, optimize your URLs on every post you publish, as all posts reside under a unique URL. Also, include your keywords in the URL. Count on the help of an SEO Agency These tips are just a basis on how to use SEO in your digital marketing strategy. They refer to on-page SEO optimization, that is, that carried out on the page. For a website to be 100% optimized in SEO it is necessary to make off-page, technical and structural optimizations. To implement the SEO strategy on your website and have more visibility on Google, it is essential to have an SEO agency . An SEO agency can create a website or blog from scratch, perform SEO optimization and create quality content. Additionally, you can carry out an SEO consultancy on your website to analyze the strengths and weaknesses of your SEO and indicate improvements.