Demystifying Google Algorithms SEO Strategies for Marketers

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For this, you can rely on what the AngloSaxons call Trigger Events. Trigger Events are important events in the life of the company. Here are some common examples New customer references old or recent, you can congratulate your prospect on their portfolio of major account customers or on their most recent customers. New recruits Its recruiting. So that means the business is doing well. The introduction to your call is already found. Fundraising This is an indication of future developments for your prospect. Be careful, however, not to show yourself only interested in the amount that this prospect could invest with you.

Team Building A corporate event is often highlighted on social Albania WhatsApp Number networks A positive result, an anecdote to note? Your catchphrase is there. A move New premises are often synonymous with expansion. Good news to share with your prospect. Participating in a LinkedIn trade show is full of booth photos. A good way to show that you are following your prospect's news. All this information is easily accessible on social networks, news sites for larger groups and on the websites of your prospects.



Once you have compiled all this information relating to your prospect, his company and his news, you can dive into your Persona file. Combine the information and you will have everything you need to make your prospecting call a success. Step Preparing the prospecting call Your prospects have one thing in common, they are all different. We therefore advise you to plan different scenarios in your telephone prospecting process. You will never have the same call, the same answers or the same objections.