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Other top manufacturers followed suit acquiring their own brands and using their shelf space clout to increase visibility of the alternative products. “CIGARETTE COMPANIES WILL MANAGE THE MARKETING OF E CIGARETTE BRANDS TO MAXIMIZE PROFITABILITY FOR THEIR SHAREHOLDERS” The growing sales of electronic cigarettes also caught the attention of regulators. The products had been completely unregulated—they could be advertised on.

TV and sold to buyers of any age on the Internet. But once the major tobacco brands began acquiring e cigarette makers and displaying those products alongside their mainstay cigarettes Chinese Overseas America Number Data policymakers took particular notice. Public health advocates and parents alike worried about the variety of flavors including cotton candy that might make vapes attractive to children. Some states and cities responded with restrictions on sales and advertising and in April the Financial Times reported that the for e cigarettes to be regulated just like tobacco cigarettes. The US Food and Drug Administration under mounting pressure to act offered its own regulatory plan on April . Ironically if regulation does go forward it might help the major tobacco companies by limiting the marketing playbook of the competitors that were cannibalizing sales of their products.



The top tobacco competitors know how to deal with regulators says Quelch but with all those entrepreneurs coming out with flavors and advertising they would no longer be able to get traction in their business. Tobacco Companies Take Control Quelch predicts the big three tobacco companies—Altria R.J. Reynolds and Lorillard—will gain control of the e cigarette market and then undermarket their electronic products in order to retain market share for their more profitable tobacco cigarettes.